Connecting Brands With Creators Who Move Audiences

WB Athletes is a creator partnerships and influencer marketing agency connecting brands with the right creators across platforms, audiences and industries.

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WB Athletes is a creator partnerships and influencer marketing agency connecting brands with the right creators, audiences and platforms.

From sport and fitness to technology, AI, health, lifestyle and travel, we manage partnerships from creator sourcing and negotiation through to campaign delivery.

Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
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Creator Partnerships, Built Differently

What We Do

Creator Sourcing & Strategy
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Partnerships & Negotiation
Campaign Management
Close-up of a confident athlete sharing content on social media with branded gear.
Close-up of a confident athlete sharing content on social media with branded gear.
A modern workspace where the wbathletes team plans campaigns with focus and energy.
A modern workspace where the wbathletes team plans campaigns with focus and energy.
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Managing outreach, rates, deliverables and commercial negotiations between brands and creators.

Finding the right creators based on audience, content, platform and campaign goals.

Coordinating briefs, content approvals, publishing and campaign delivery from start to finish.

Creator-led campaigns across YouTube, Instagram, TikTok and other platforms.

Product & Brand Activations

Authentic product integrations built naturally into creator content and storytelling.

Campaigns designed across long-form and short-form content to maximise audience reach.

Integrated Creator Campaigns
Multi-Platform Partnerships

Campaign Solutions

Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
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Selected Work

blue and white striped round textile
blue and white striped round textile
blue and white striped round textile
blue and white striped round textile
blue and white striped round textile
blue and white striped round textile

Why WB Athletes

We combine creator relationships, commercial negotiation and hands-on campaign management to make partnerships easier for both brands and creators.

Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Dynamic shot of an athlete engaging with a brand ambassador at a sports event.
Let’s Build Your Next Creator Campaign

Whether you're looking for one creator or a wider multi-platform campaign, tell us what you're working on and we'll help find the right fit.

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